With formative experience at two major New York City advertising agencies followed by senior media sales leadership roles in one of the world’s most competitive markets, Vanessa has built a career defined by innovation, revenue growth, and industry transformation.

She has led multiple category “firsts,” including launching ad-supported business models, building inaugural in-house international sales teams, and creating breakthrough multi-platform and branded content partnerships with global brands. Most recently as SVP, Media Sales & Marketing Solutions at Cineplex, Vanessa was recruited to modernize the business and effect cultural change—driving post-COVID revenue recovery ahead of attendance, co-creating the world’s first in-theatre partnership with TikTok, pioneering interactive mobile-to-screen advertising experiences, leading Canada’s first cinema attention study, and establishing the first accredited mall-based cinema measurement methodology.

Over the past decade in Canada, she has consistently brought a global, innovation-led mindset to help companies unlock new revenue streams, elevate accountability and measurement, nurture high-performing teams, and re-energize legacy brands—serving as a connector, champion, and trusted ambassador for the industries she represents.

“Vanessa is an innovative marketer and an outstanding brand partner. She and her team always presented opportunities and delivered programs and initiatives that were on-brand, creative, well-executed and achieved KPIs. What's more, Vanessa is a complete pro who makes a complex job look easy, and who is a pleasure to work and spend time with.”

Deborah S. Marquardt

Global Marketing Communications Leader / Content Strategist / Dot Connector / L'Oréal, PwC, Time Inc. alum